CryptoLogic Inc., a leading software supplier to the Internet gaming and e-commerce industries, today announced the release of the fifth generation of its market-leading casino software, branded Casino Global Edition (GE).
Recognizing the rapid growth, increasing competition and sophistication of Internet gaming, CryptoLogic has added exciting new features that will help its licensees build one-to-one relationships with players through enhanced usability, new jackpot games, multi-currency and loyalty features.
“Internet gaming is more competitive than ever, and that’s why CryptoLogic’s new software is designed with marketing in mind,” said Jean Noelting, president and CEO of CryptoLogic. “Our licensees have some of the biggest and best casinos on the Internet, but with competition from 1,400 other sites, success depends on big jackpots, great promotions and personal marketing.
“Global Edition offers popular new games and exciting features that will help our licensees differentiate themselves, reward loyal players and make it easy and fun to play at their casinos.”
Casino GE builds on the best of CryptoLogic’s technical and marketing expertise. The new tournament and VIP loyalty features will enable operators to reward their top players with preferential status, special contests, higher “comps” and prizes. Multi-currency payouts now extend to US dollars, British pound sterling and euros, offering greater convenience for CryptoLogic licensees’ growing European user base.
Players will also enjoy more chances to win big with new progressive jackpot and slot games. Technical advancements bring enhanced graphics such as animated and information-enabled avatars and easier full screen view, while providing easier downloads.
GE supports CryptoLogic’s strategic shift to create market and consumer driven products to help its licensees build profitable, sustainable Internet businesses. This follows the company’s recent investment in customer relationship management software for comprehensive player analysis.
Revolutionary new technologies no longer provide the point of difference in today’s competitive climate. Accordingly, CryptoLogic’s upcoming new offerings – such as Java games for instant play, a wider array of currencies and international languages, and introduction of bingo and poker – are aimed at moving the company into higher margin game segments, global markets and extending its reach to mainstream, recreational players.